**You Won’t Be Successful Until You Create Something New**
This is a really interesting realization to come up against in business, one that has been surfacing repeatedly a lot in my own work. When I was young and naive, I used to look at people I admired in business and essentially do what they did. I tried to act like them, market like them, and be as successful as them. After doing a lot of inner work and getting really clear on what my purpose is, I came to realize that this was actually one of the main obstacles to the success I desired.
I see a lot of other people doing this, so I think it’s a good time to bring it up.
As our world continues to go through a period of rapid change, the way we do business has evolved tremendously. Duplication and imitation used to work. I don’t think they do anymore. Plugging into a ‘proven system’ to create your own success just isn’t going to happen like it used to. This is why I think people struggle so much in industries like network marketing. They try to plug into a duplicatable model. They do the exact same things as leaders in the industry do. Their blog looks the same, they have the same training and opt in offers, the same copy, the same products they sell and recommend.
Of course, there are business systems that can and should be duplicated, but the key point is that you can’t expect to be successful if you’re doing the exact same thing that everyone else is doing.
What people want now is innovation and radical uniqueness. I think one of the most wealth-producing skills is the ability to create entirely new ways of offering your services and products. There’s a great book about this called Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
Whatever your niche is, I think it’s imperative to do exactly this: Create new markets within your industry that completely leave your competition behind. You can only do this by tapping into your creative resources and letting go of everything you have seen done up to this point. (more…)